Jewelmint Releases Fashion Films Starring Kate Bosworth

Santa Monica-based JewelMint, the jewelry service run by former MySpace co-founder Josh Berman and Diego Berdakin, said Thursday that it is launching an online “fashion film” series featuring Kate Bosworth, along with a national television commercial campaign.

The 29-year-old actress and her co-designer Cher Coulter hosted  an exclusive private screening of her new short films for JewelMint held at a private screening room in Los Angeles on Thursday morning (January 12).

Check out the first film below:

The site was the first of BeachMint’s site to combine e-commerce with fashion; the company also runs BeautyMint.com with Jessica Simpson and Nerida Joy, and ShoeMint.com with Rachel Bilson and stylist Nicole Chavez.