Fashion Bloggers Increase the Sales of Luxury Goods Online

The fashion industry has in the recent past embraced technology and concepts of social media much later than others but they’re slowly catching up and it’s seemingly becoming more prominent to see bloggers and users of social media setting fashion trends rather than professional fashion critics and glossy magazines.

One out of two customers in the EU are now said to turn to social networks like Facebook, Twitter, or Youtube before making a purchase and rely on the advice of popular bloggers on sites like Tumblr and Lookbook.nu for inspiration.

“Fashion bloggers are more and more powerful, especially in emerging markets like China,” Francesco Di Lauro, head of Altagamma – a luxury foundation in Italy, said.

“Luxury will become less ostentatious, with the average buyer being Chinese, digital and rich,” he added.

According to Altagamma, luxury shopping tends to increase online during times of economic hardship due to wealthy individuals preferring to shop online and at home rather than at lavish stores.

Altagamma recently published a “Digital Luxury Experience” which for-sees China as soon overtaking the United States as the worlds number one nline market for retail by 2015.